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Ag in Motion Discovery Plus knowledge-sharing fuels farm management and innovation

Saskatoon, SK., July 9, 2020 – Farmers looking for new equipment, innovative products, crop research and agribusiness management tips will find all that, and more, at this summer’s Ag in Motion Discovery Plus.
Through an immersive new digital experience, Ag in Motion Discovery Plus organizers are finding new ways to bring learning and knowledge to the farm through the interactive online farm show and a wide variety of agriculture-focused sessions throughout the show on July 21 – 25, 2020. Registration is on-going and the show will open for pre-show viewing on Saturday, July 11.

“We are excited to roll out all the opportunities that farmers will have to connect with agribusiness companies, hear from presenters and see what’s new this year,” says Laura Rance-Unger, Vice President of Content at Glacier FarmMedia. “We have been working with our Ag in Motion exhibitors, sponsor companies and industry experts to secure valuable information for farmers to navigate a busy and unusual production year.”

Rance-Unger points to three Ag in Motion Discovery Plus keynotes that will give farmers an understanding of what the industry is facing today, where we are headed and the economic opportunities and risks identified for Western Canadian farmers. These sessions are part of over 200 presentations lined up for the Ag in Motion Discovery Plus show in a few weeks.

  •  Dr. David Kohl, academic Hall of Famer in the College of Agriculture and Life Sciences at Virginia Tech at Blacksburg, VA., will share his perspective on how the COVID-19 pandemic is transforming agriculture and will discuss strategies for farmers to manage through this unexpected event. This session is presented by RBC, the Knowledge Centre sponsor.
  • Ranveer Chandra, Chief Scientist at Microsoft Azure Global, will discuss FarmBeats and ways it is empowering farmers with affordable digital agriculture techniques that allow seamless collection and analysis of data across various sensors, cameras, drones and satellites.
  • J.P. Gervais, Vice-President and Chief Agricultural Economist at FCC, will take us beyond the lockdown to look at risks and opportunities in agricultural markets, how consumers are reacting to the end of the foodservice shutdown, plus the economic trends to monitor for the times ahead.

“We believe that making this information available to farmers will help them navigate the unknown landscape ahead and help them assess the risks and opportunities they face,” says Rob O’Connor, Ag in Motion Show Director. “The show will also offer very practical demonstrations of new equipment and technology, how to maintain farm equipment, agronomic and research updates, and a lot more.”

Ag in Motion Discovery Plus takes place July 21 – 25, 2020 as a free online event for farmers to get a unique vantage point on current agricultural information. Registration is available at aginmotion.ca.

Ag in Motion’s parent company, Glacier FarmMedia, is the agricultural division of Glacier Media Inc., an information communications company focused on the provision of primary and essential information and related services through print, electronic and online media. The Glacier FarmMedia family includes: Canada’s Outdoor Farm Show, the Farm Forum Event, Advancing Women Conferences, The Western Producer, Grainews, Country Guide, Manitoba Co-operator, Canadian Cattlemen, Alberta Farmer Express, Farmtario, Le Bulletin des Agriculteurs, Ag Dealer, Global Auction Guide and Farmzilla. For more information, visit farmmedia.com.

For more information:
Amanda Macfarlane, Communications Manager | [email protected] | 519-240-7849 (cell)

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