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Explore Animal Genetics for Higher Performance

NEW Masterfeeds Beef Breeds Showcase demonstrates links between animal genetics and profitability.

Beef farmers today select the breeds they will raise based on careful consideration of genetics. By incorporating particular genetic traits, producers can boost profitability and improve performance in future generations.

The new Masterfeeds Beef Breeds Showcase is open in BMO Livestock Central throughout Ag in Motion™. The showcase provides farmers with an opportunity to get up close and personal to check out Western Canada’s leading beef breeds. “What better way to showcase genetics than to have live animals on display at the show?” says Ag in Motion Show Director Rob O’Connor.

By taking a closer look at their genetic options, farmers can decide where they might want to take their own herd into the future. “When selecting crop varieties, grain farmers often go check out field plots. Now we’re offering livestock farmers the same opportunity to help them select genetics,” O’Connor says.

Ag in Motion is particularly well attended by beef producers from Alberta and Saskatchewan, but visitors are expected from across Canada and around the world.

We are proud to support the visibility of the Beef Breeds Showcase at Ag in Motion,” says Kurtis Reid, Saskatchewan Beef Account Manager. “Masterfeeds strives to supply innovative options to all customers on farms.”

Live animals will be on display in the showcase area representing genetic options from each of the different breed associations, including:

  • Saskatchewan Hereford Association
  • Saskatchewan Charolais Association
  • Leading Edge Speckle Park Breeders/Green Hills Livestock
  • Andrew Ranches – Limousin

Unlike other showcase-style events, the animals will not be in competition to win banners or trophies; their sole purpose is to showcase their genetics. Breed association representatives will be on hand with information about genetics for the benefit of both purebred and commercial breeders.

“Putting the animals themselves on display in front of 30,000 farmers from Canada and around the world is a whole new way of marketing genetics,” says O’Connor.

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