2024 Impact Report
Decisions are made in the field. Here’s how Ag in Motion delivers.
Connect with over 600 companies
Experience innovation, AgTech and product launches up close
See equipment in action and side-by-side comparisons
What people are saying about the show:
"Great show with so many exhibitors and so much to see. If you’re in the Ag industry this a must to go to."
- Adair and Sabrina O.
“Always fun. Always informative. We've attended every year so far, and hope never to miss out! Our kids love going…They love the FCC kids area and the 4H booth. Such a small town feel, too. Exhibitors remember you, are great with the kids, and have fun joking around. Everyone was really good about making sure we were cool and hydrated on the 34°C day.”
- Kristin S.
"One of the best Ag shows in the world I'm sure.”
- Elbeardo
"The best place to learn and experience agriculture updates. An opportunity to know new updates and new tech by prominent experts and companies like Bourgault, University of Saskatchewan, FP Genetics, BASF, irrigation companies, agricultural equipment companies, and much more."
- Gokul
"Ag in Motion has definitely been the best trade show for us over the last few years. Many engaged growers making purchasing decisions at the show, because it's possible to see equipment in action. The mother of all field days!"
- Markus W.
“Best place in western Canada to see what's going on in the Ag community”
- Bradon K.
What do partners get out of Ag in Motion?
Staying close to the farmers you serve every day
New opportunities for revenue
Getting your brand noticed by farmers and the agriculture community
What partner companies and exhibitors are saying about the show:
"The value is in brand awareness and networking for our company. We were able to schedule meetings with out-of-province visitors as well as make new connections at the show."
- Duck Foot Parts Inc.
"Making the final three in the Innovation Award was great! We also sold out our venue both days; we were very pleased!"
- Canadian Forage & Grasslands Association
“The Ag in Motion staff made us feel as a valued customer and partner leading up to the show and during the entire process. We are all looking forward to 2025.”
– SeCan
“We met so many new growers and shared the stage with like-minded innovative companies at the Innovations Reception. So great to see the future of agriculture moving forward.”
- Ultimate Yield/The Rack
“Was impressed with the wide range of people I was talking to – from people from Germany and Australia to talking to the farmer down the road.”
- All Size Perforating
“We are a newer business and this show really helped us gain exposure in the Saskatchewan market, which has lots of opportunity for us.”
- Impact Tile Drainage
“We built brand awareness with many guests. Being an Innovation Award winner was fantastic for us and made our first time as exhibitor very ‘worth it’.”
- CropScanAg
“Although our traffic volume decreased year over year, we had more time to have engaging sales and product conversations as a result. We already have had more sales from the show in 2024 than we did in 2023.”
– Fountain Tire
Around the globe
Ag in Motion draws a diverse Canadian agriculture crowd from coast to coast, with a strong presence from Saskatchewan, Alberta and Manitoba.
Beyond Canadian borders, Ag in Motion attracts an impressive international audience, welcoming over 230 visitors from Kazakhstan, Ukraine, Ethiopia, South Africa, Germany, France, Sweden, Poland, Pakistan, Australia, the United States and more.
A GLIMPSE INSIDE THE NUMBERS
30,805
visitors attended Ag in Motion in 2024
12,573
visitors attended on Wednesday, July 17, 2024
88%
of 2024 attendees are owners or partners of a farming operation*
64%
of 2024 attendees plan to attend again in 2025*
How far they travel for the show*
8% TRAVELLED 1-100 KMS
8% TRAVELLED 101-200 KMS
12% TRAVELLED 201-300 KMS
16% TRAVELLED 301-400 KMS
56% TRAVELLED 400+ KMS
* results from the 2024 Ag in Motion post-event survey
Special Events Attendance
Innovations Award Program Reception – 150+
AgTech Breakfast – 220+
Career Crawl – 50+ students
Off the Beaten Path Tour – 180+
Antique Tractor Pull – 225+ spectators
A deep dive in the reach of the show
2,450 VIEWS
7,000 ORGANIC REACH
158,000,000+ EDITORIAL/SOCIAL MEDIA REACH
335,700 IMPRESSIONS
PRINT AND BROADCAST MEDIA
| 15 | Major ag publications and newspapers across Canada, plus a Saskatchewan radio station, published ads promoting Ag in Motion |
SHOW GUIDES
| 46k | 36,000 Official Show Guides distributed in Canadian Cattlemen, The Western Producer and Grainews, with an additional 10,000 Pocket Program Maps handed out at the show gates. |
PRINT AND BROADCAST MEDIA
15
SHOW GUIDES
46k
36,000 Official Show Guides distributed in Canadian Cattlemen, The Western Producer and Grainews, with an additional 10,000 Pocket Program Maps handed out at the show gates.
INBOX INSIGHTS: HOW DID OUR EMAILS PERFORM?
14,500+
THIS JUST IN
Live, real-time coverage of the show
Farmers consumed online and print stories about the show from Glacier FarmMedia reporters covering the excitement of Ag in Motion. There was comprehensive coverage of cutting-edge demos, equipment announcements, and insightful industry discussions.
| 685+ | print, online, radio and YouTube stories featured Ag in Motion |
FROM OUR TEAM TO YOURS
Thank you for making Ag in Motion the success it is today.
We appreciate the exhibitors, sponsors and stakeholders who have contributed to the success of Ag in Motion for 10 years. We are looking forward to Ag in Motion 2025!
Ready to join us at the show in 2025?
Planning for the 2025 show is well underway and we
are looking forward to connecting with you about
opportunities. To reach farmers through an exhibit or
to elevate your company’s presence with a
sponsorship, please email our team or give us a call
at 1-800-563-5441.